Bay Area Beauty Love: ESUM

esum cosmetics
With ❤️ from the Bay!

Shout-out to San Francisco, my former home, and the current home of ESUM Cosmetics>, an as-yet under-the-radar Bay Area beauty brand.

ESUM has been around for about 10 years, but I just recently discovered them. They have a line of brushes and makeup pencils made for industry pros and makeup enthusiasts.

I really like their specialty eye brushes, which range in price from $18-58.

They have these precision eye brushes with small, unusually shaped (but useful!) brush heads, so, for instance, if you only have a little lid space, or you don’t have a deep crease (like, if you’ve got slightly hooded eyes like I do), they’re fab for blending and applying eyeshadow, and for fine detail work.

I’ve been all about the W36 and T37, both of which have a smaller-than-usual angled brush head, so they’re awfully handy when I have to blend in a small space, like in the outer or inner v, or when I want to keep my eyeshadow low and tight on the crease.

esum brushes
It’s all about the details.

I’ve also tried a couple of their workhorse tapered blending brushes, namely the medium size G34 (which is slightly smaller than a MAC 224) and the small S33, which excel at placing and blending shadow exactly where you want it to go.

Along with their brushes, ESUM also sells a small selection of makeup pencil — a few dual-ended lip liners and eyeliners (silky and long-wearing, they feel a lot like the Urban Decay 24/7 Glide-Ons), and a handful of skinny twist-up brow pencils (they’re similar to the awesome NARS ones).

esum swatches
I’m an NC42 in MAC.

So, now, very important question for you… Where my Bay Area beauties at?!

Your friendly neighborhood beauty addict,