It seems now, in this hyper-connected IoT world we live in, that a major sporting event cannot simply exist without a porn cam site taking full advantage of the marketing opportunities surrounding said event. That is exactly what CamSoda is doing with its SeriesCast experience; a way to directly connect your genitals and masturbatory habits to Major League Baseball’s World Series.
This is similar to CamSoda’s previous connected events, SuperCast and DerbyCast, which simply synced actions from the events to a connected Lovesense Lush vibrator through a web app on the CamSoda web-page.
Like the Super Bowl SuperCast, this one requires you to pick a team. Then the Lovesense will react to that team’s action at the plate (so it misses out on the most exciting play in baseball, the double play). A ball is slow vibration. A strike is faster vibration. A double is moderate vibration. A triple is fast vibration. A home run is fast vibration, but longer. So CamSoda has found a way to sexualize the box score.
As a Tampa Bay Rays fan, I am fully rooting for the Montreal Expos DBA the Washington Nationals to beat the crap out of the Astros. Both sides have great pitching, so there will surely be plenty of work for the Lovesense and SeriesCast to do. That pitching usually means the ace pitchers are on the field for game one, so get ready for a lot of balls and strikes. Sadly SeriesCast does nothing when the infield fly rule is applied. The whole shtick here is that watching sports apparently needs a physical augmentation of reality that serves as both a neat use of connected devices and a keen marketing portal for a cam site.
“While baseball is America’s pastime, it has been plagued by complaints from people who think the pace of play is too slow and, quite frankly, boring. And while the league has taken measures to speed up the game — introduction of instant replay, enforcing the timing clock, limiting mound visits, to name a few — it still leaves much to be desired,” said Daryn Parker, VP, CamSoda in a statement. “To provide an immersive and tantalizing experience unlike anything before, we’re introducing ‘Seriescast.’ Now, people who are watching a baseball game can sync their Lush toy to the action on the field and legitimately enjoy the game — sexually. We’re putting an entirely new meaning to being taken out to the ball game. Make sure you root, root, root for the home team.”
That last bit was cheesy Daryn. Look, connecting sex devices to a sporting event is mildly innovative (and baseball is not boring to me at least, but I see the point). It’s only a matter of time before we’re connecting our sex toys to whatever is on television. I can’t wait to get off to re-runs of Cheers. Every time Woody says something dumb, it vibrates. When Sam smirks, it vibrates longer because Ted Danson was the best part of that show.
Companies are finding more ways to splice together multiple forms of entertainment across interfaces. Even if we find this SeriesCast and subsequent similar connectivity apps cheeky and silly, they speak to a movement in a direction that will see more of our smart home devices connected to more of our entertainment interactions, whether they be sports, television or each other over Facetime.
CamSoda’s entire business model is based on this type of interaction; models loaded with connected vibrators and devices permeate the platform. We are always looking for some sort of connection to complement our interactions. So yes, SeriesCast is a marketing gimmick, but hell, you can get off while watching a freaking baseball game instead of taking a nap so that’s gotta be a plus. Unless you already get turned on by the use of instant replay for a call at first base.