Topline: Instagram and Facebook users around the world suffered partial outages on Thursday, with disgruntled users in the U.S. frustrated at not being able to post their Thanksgiving messages and photos.
- The Facebook-owned apps appeared to be down for users across the world, with most complaints coming from Europe, parts of the U.S. and South America, according to website Down Detector.
- According to Down Detector, which collects data from a range of sources including Twitter, most affected Instagram users had issues with the news feed not loading, while others reported issues with posting. Most affected users on Facebook had issues with logging in or not being able to access the app at all.
- Some Twitter users joked that the occasion forced them into socializing with their relatives on Thanksgiving. #instagramdown was the top trending hashtag on Twitter as of Thursday morning in the U.S.
- The outage comes at a crucial time for brands, which will be hoping to use the Thanksgiving lull to attract shoppers to their Black Friday deals.
Crucial quote: A spokesperson for Facebook said in an email: “We’re aware that some people are currently having trouble accessing Facebook’s family of apps. We’re working to get things back to normal as quickly as possible.”
Fun fact: Thanksgiving Day in 2012 was at that point Instagram’s busiest day ever.