Thanks in large part to SKIMS.
Kim Kardashian West’s latest business venture – SKIMS – is going very well, in case you hadn’t heard. Despite a rocky start with its name, upon launch her shapewear sold out within minutes and has routinely sold out in subsequent restocks.
In fact, over the weekend, TMZ reported that “Kim’s massive restock release on Wednesday was actually more successful than the initial launch…netting millions in just minutes.” The source, whom the site said had “direct knowledge” of the business’s financial position also added that there was “over a million people on the wait list” and that key styles within the lineup sold out almost immediately. It is rumoured that should things continue this way, that Kim will follow in the footsteps of younger sister Kylie and husband Kanye West to own a billion dollar business.
Interestingly, TMZ noted that the re-stocks aren’t quick because the fabric used to make the pieces is “exclusive to the line” and therefore cannot be produced in high quantities.
And in even more exciting news for the rest of us, Kim has hinted that she’ll soon be expanding the line further – possibly with a shapewear collection for men. “I have been asked a lot about the men’s question and I would love to do that and I hope that we’re working on that soon,” the entrepreneur told E! News. “There’s some fun stuff in the works,” she added. As reported by WWD, a spokesperson for the brand declined to confirm what exactly that means however it is thought that if the business did venture into this territory that it would perhaps be in the form of compression wear versus slimming garments.
The expansion follows the brand’s recent launch of loungewear and accessories (like tonal body tape for different skin tones). It’s definitely only a matter of time before Kim joins the billionaire club if you ask us.