What went down at last night’s grand opening of the new Laline store at CF Toronto Eaton Centre

Last night, Laline partnered with FASHION to celebrate the grand opening of the brand new store at CF Toronto Eaton Centre. Guests were joined by Laline founders, Revital Levi and Merav Cohen (who flew in from Israel) and the lovely Laline Canadian Brand Ambassador, Valeria Lipovetsky (@valerialipovetsky) as they shopped the stunning product collections. Insider tip: Valeria loves the Dead Sea Collection (especially the hand cream) in the dry winter.

FASHION’s editor-in-chief, Bernadette Morra was on-site to meet guests and add her personal touch with FASHION Editor’s Picks which included the Monoi Fragrance Diffuser, Deep Ocean Eau De Toilette, Mr. Laline Hair & Body Gel, Dead Sea Minerals Foaming Sponge and Exfoliating Face Mask with Argan Oil, and more. Laline started as a small and charming store in central Tel Aviv and has transformed into a global brand with over 100 stores internationally and more opening soon.

During the exclusive evening, guests sampled their favourite Laline products and enjoyed delicious canapés and custom branded sweets from Victor Dries. Music filled the space and Alex Perlin (@alexperlin) created personal illustrations of guests on Laline scented paper and Laline product as the perfect personalized holiday gift. Guests enjoyed the photo booth for the perfect Instagram shot and received a special 40% off and custom floral arrangement with every purchase. One lucky guest even walked away with a $300 Laline gift basket.

Check out some of the highlights below and see more on social media by using the hashtag #LalineMoment: